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This web site tsbs.cc has the following in the web page, "TCASE Conference July 2015." We noticed that the webpage also stated " TASBO Conference June 2015." It also said " TSBS is pleased to present their Medicaid billing and consulting services to Texas School Districts. Our goal is to provide exceptional customer service while maximizing SHARS returns and minimizing the workload for your district. TSBS has been devoted to Texas school districts and an expert of the SHARS program since 1998! And read what our clients say." The header had Medicaid as the highest ranking optimized keyword. It is followed by Texas schools, TX school districts, and medicaid billing services which isn't as ranked as highly as Medicaid. The next words tsbs.cc used was medicaid consulting services. TCASE was included but will not be understood by search engines.